Independent Consultant
As an independent strategic marketing consultant, Allison Kendro Ocanto focuses on recognizing opportunity, solving problems and creating value. She believes it is important to not only know where you are, but where you are going and is looking to help businesses get there. Ocanto understands that small business is big business because she has experienced it first-hand (launching her own company in 2012) and believes great design means nothing without strategically engaging, relevant content. She has experience in retail, business-to-business (B2B) and consumer packaged goods (CPG), as well as with latin markets (Spanish language proficiency), specifically working with top companies like Lowe's Home Improvement, Splenda, Campbell's Soup Company, eBay, Grupo Unicomer and Deli Pollo S.A. Her experience and expertise cover the following five areas:
PLANNING
BUSINESS PLANNING & FINANCIAL FORECASTING
Help articulate a company’s vision, goals and desired consumer in order to create a strategic business plan that is rooted in the analysis of research and insight, supplemented by a financial forecast with parameters for success.
Strategy
BRAND STRATEGY & COMMUNICATIONS PLANNING
Assist in developing a clear brand identity with a corresponding communications framework in order to reach the right people in the right place and at the right time during the consumer purchasing journey.
Research
RESEARCH & CONSUMER INSIGHTS
Help design and execute consumer research while providing actionable consumer insights and recommendations that influence brand strategy, product design, marketing and sales.
DEVELOPMENT
PRODUCT & MARKET DEVELOPMENT
Conduct a deep-dive into a market's contextual cues (economic, social and political) in order to recognize opportunities and threats with a goal of minimizing risk, leading to educated and clear decision-making.
Creative
MARKETING COLLATERAL & DESIGN
“Creative without strategy is art. Creative with strategy is advertising.” In itself, great design doesn’t ensure great marketing. Therefore, not only design services will be provided, but also copywriting and marketing in the process.
EXPERIENCE COVERING A DIVERSE CLIENT BASE IN RETAIL, B2B & CPG,
ACROSS MULTIPLE INDUSTRIES AND IN TWO DIFFERENT LANGUAGES (ENG / ESP).
Marketing Collateral
Helping to not only create a business and brand strategy, but also helping to create marketing materials for a consistent brand look and feel across all forms of media; from web design and banner ads to brochures and flyers. Don't see what you're looking for? Just ask!
Qualifications
Allison Kendro Ocanto is an internationally-accomplished entrepreneur and strategic planner with over 15 years of marketing experience covering a diverse client base in retail, B2B and CPG, across multiple industries and in two different languages. An expert in creating insightful stories based on research with additional experience in account management and business planning. Proof of excellent strategic vision, operational proficiency and financial management is demonstrated through the development of a successful tour company that tripled in revenue in just five years and continues today.
Companies worked with: Lowe's Home Improvement, Splenda, Campbell's Soup Company, eBay, Special Olympics, Grupo Unicomer (La Curacao, Almacenes Tropigas, RadioShack), AutoStar (Dodge, Jeep, Mercedes), Deli Pollo S.A. (Tip Top, Guapollon) and more.
